About Skypath
A studio built like a flight crew, not a department store.
We started Skypath in 2015 because we were tired of watching good strategy die in a handoff to design, and good design die in a handoff to engineering. So we built one team that does all three.
Our approach
Every engagement runs through the same three checkpoints: Chart — understand the market and the constraints. Build — design and ship the smallest thing that proves the strategy. Fly — put it in market and instrument what happens next.
No stage-gated waterfall, no ten-person steering committee. Small crews, short loops, real accountability for outcomes — not just deliverables.
What we stand for
Four working principles.
Strategy before pixels
We won't open a design file until we can state, in one sentence, what has to be true for this to work commercially.
Ship to learn
The fastest way to know if an idea works is to put a real version of it in front of real customers.
Own the outcome
We track the metrics we promised to move, and we report on them whether they're flattering or not.
Craft is not optional
Fast doesn't mean sloppy. Every deliverable is held to the same bar, whether it ships in a day or a quarter.
Timeline
Eleven years of routes flown.
From a two-person studio to a full-service crew of twenty-six, here's how we got here.
Skypath founded
Two founders, one client, a shared laptop for invoicing.
First platform build
Moved beyond marketing sites into full product engineering for Halyard Bank.
Growth practice launched
Brought paid, lifecycle and analytics in-house instead of subcontracting.
Studio expansion
Opened our current Austin studio and crossed 100 shipped launches.
Today
Twenty-six crew members, four disciplines, one flight plan per client.
The crew
Who you'll actually work with.
Elena Marsh
Founder & Strategy Lead
Marcus Ibe
Founder & Engineering Lead
Sofia Lindqvist
Head of Product Design
Tomas Kruger
Head of Growth Marketing